CLIENT
A-dec
DATE
July 2023
ROLE
Creative Director
Working on the second iteration, the first being in 2019, the 2023 release was focused on being less about the data and the products and more about lifestyle. Focused on the customer, it was about solutions for making their day-today better. My role in the project was Creative Director, in that I helped set initial style, tone and direction based on the product launch campaign that I was heading up as well.
In the first redesign, in 2019, my role was much more hands on where I was the lead designer supporting the web team with design elements, design material, and content, which included working with the CMS. My understanding of the groundwork, allowed me to communicate efficiently with the web team and work within the framework and structure limitations. Providing high level design support and pushing use of new technology.
CLIENT
InnoVative Capital
DATE
Summer 2023
ROLE
Creative Director, Lead Designer & Developer
The relationship with InnoVative Capital spans almost two decades and three site redesigns. The most recent, still underway, was a project that I took over after a vendor failed to deliver a solution that met the clients needs.
This goal of the site is to develop a site that evolves from a lead generation site to an approachable showcase of the work InnoVative Capital does, not only for their clients, but for the surrounding communities. It needed to feel rich, calming and personable, without feeling loaded with stock photography. Leveraging actual portfolio images, ribbon cutting ceremonies and the small communities within they operate, we focus on capturing the human element.