Early summer 2023 volunteered to help support a passion of mine, youth sports. Acting as Director of Marketing, helped support goal to create a consistent experience for TVYFL by upholding mission statement and creating a platform to attract sponsors. 

The first phase of the initiative was to put forth a plan to create an expanded social media presence and leverage community content to provide recognition to those that upheld TVYFL’s values and objectives. 

First step was to work with existing vendor to update the website within the limited SportsEngine CMS. Second step was creating branded content that would connect the 50 associations, increase participation and increase audience and interaction.