CLIENT
A-dec
DATE
2019
ROLE
Art Director, Senior Graphic Designer
In 2019, A-dec relaunched their flagship dental chair and delivery. Originally launched in 2004, the legendary A-dec 500 was in need of a make-over. The creative direction became the rallying cry for the launch…the idea of cementing the product line as the original game changer and the evolution that was coming. A legend redefined was born.
The scale and magnitude of this launch took the A-dec brand to new heights. We were punching way above our weight class and it was working.
Acting as Art Director for the project, I was tasked with leading creative direction, launch material execution and leading a team consisting of designers, copywriters a photographer and a web team. Aside from managing the project, I was tasked with being the glue between project management, creative team, web team and sales team. My responsibilities included setting tone and direction as well as pitching ideas to Director of Marketing, Sales and Product Line Managers.