In 2021, we expanded our social media capabilities by expanding our creative services team. As the hiring manager, we hired a social media expert to help manage our brands, content and increase our followers. 

As the Creative Director and part of the contributor team, we saw our content increase by 125% within a 6 months which continued to grow.  Our strategy was to leverage existing advocates, build influencers and create a unique community that embodied the company culture.

The success led to a join effort with HR to build out a Hiring and Retention program branded and templated for their use.